There’s not much that can be said about them now, but it probably won’t be long before Gen Alpha are hitting the headlines as much as millennials are today. Generation Y (Gen Y), and now along comes Generation Z (Gen. “They are going into a whole new world where we’re not labelling as much - we’re not saying ‘they’re female and they’re male’, ‘they’re black and they’re white’, ‘they’re gay and they’re not’… it’s becoming more of an open society.” Millennials (also known as Gen Y) were born between 1980-1995 and are considered digital pioneers, with many having grown up straddling the analog and digital. Generations represent distinct and separate groups of people with a common set of. ![]() She also thinks this might be a generation where these labels start to lose some of their usefulness, adding: Whilst not specialising in this group, Dr Abramson predicts they’ll be family-oriented (as their parents will be Gen X and millennials, who she says are very engaged as parents) and more digitally savvy than any generation that comes before them. ![]() They are young (the first will have been born in 2010) but they will eventually become a very large cohort in their own right. ![]() And soon, new kids will be on the scene: the next generation has been dubbed Generation Alpha by social researcher Mark McCrindle. For all of the talk about generational differences in what workers want, our research indicates that many generation-based stereotypesparticularly those about the youngest members of the workforceare more myth than fact (see sidebar Debunking myths about age-based preferences).
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